Privacy Policy

Introduction:

At Mermaid Cosmetics, your privacy is our priority. We respect your privacy and values the relationship we have with you.

This Privacy Policy explains how we collect, use, protect, and disclose of your information when you visit our website, make a purchase, or interact with our brand.

This Privacy Policy may be updated at any time. The date of the most recent revision will appear on this page. We suggest that you refer to it on a regular basis.

Please note that by using the website www.mermaidcosmetics.com.au or visiting one of our counters in participating retailer stores, you authorise us to collect, record, organize, store, use and/or transfer your personal data according to this privacy policy.

Information We Collect

  • Contact Information: Name, email address, shipping and billing addresses, phone number.
  • Payment Details: Collected securely via our third-party payment processor (we do not store your credit card info).
  • Account Details: Username, password (encrypted), and purchase history.
  • Browsing Info: IP address, browser type, pages visited, and device information (via cookies or similar tools).
  • Contact information and personal identifiers, such as your name, address, email address, telephone number, and username or social media handle.
  • Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers.
  • Demographic information, such as your age, or date of birth, sex, and gender.
  • Physical characteristics, such as your hair type and color, skin type, and eye color.
  • Commercial information, such as the products or services you have purchased, returned or considered, and your product preferences.
  • Payment information, such as your method of payment and payment card information (including payment card number, delivery address and billing address).
  • Identity verification information, such as photo identification for in-store pick-ups at one of our retail stores, loyalty member ID, and authentication information (like passwords).
  • Online or network activity information, such as information regarding your interaction with our websites, mobile applications, digital properties, and advertisements, information about your browsing and search history on our websites or mobile applications, and log file information like your browser type and webpages you visit.
  • Geolocation information, such as information that can help identify your physical location (like your GPS coordinates or the approximate location of your device).
  • Audio and visual information, such as recordings of your voice when you call our customer service and images we record through video surveillance in our retail stores.
  • Professional or employment-related information, such as professional licenses or certifications in connection with our professional programs.
  • User Content, such as your communications with us and any other content you provide (including photographs and images, videos, reviews, articles, survey responses, and comments). Information about your social media accounts (username, caption information, location, etc.), uploads and posts when you share content or use the hashtag #clarins or other hashtags we offer.
  • Inferences drawn from or created based on any of the information identified above.
  • Health and medical information, such as skincare concerns, diagnoses, medical reports and history.

When We Collect Your Information

We collect personal information from you when: 

  • you visit our website
  • you create an account with our website
  • you make a purchase or a reservation on our website or in certain approved points of sale of our distribution network.
  • you subscribe to our newsletters
  • you sign up for any of our loyalty programs.
  • you participate in special operations, in particular games, competitions, product tests, customers surveys or market research.
  • you share content on social networks such as Instagram, Facebook, TikTok Pinterest or Twitter using the hashtag #mermaidcosmetics, #mermaidcosmeticsau or other hashtags we offer.
  • you contact us, when you call or submit a request or a complaint to our Customer Service teams, when you rate or review our products and/or services or when you chat with other visitors in real time.
  • you have given your consent to third parties to send us personal information about you.

How We Use Your  information

We use your information to:

  • Process orders and payments
  • Ship products and provide order updates
  • Respond to inquiries and offer customer support
  • Send promotional emails (only if you opt in!)
  • Improve our website and shopping experience

We may use the information to:

Provide products and services to you, such as fulfilling orders and processing payments, creating, servicing and/or maintaining your account or loyalty program membership, identifying concerns and assisting with product recommendations, and managing current or past purchases.

Communicate with you, including to respond to your inquiries or complaints, and to help you place an order.

Administer your participation in special events, contests, surveys or promotions.

For marketing and advertising, such as to send you postal mail, text messages, email, push notifications or other messages, show you advertisements for products and/or services tailored to your interests on social media and other websites.

To operate and understand your use of our websites and mobile applications, such as to remember your information so you do not have to re-enter it, understand your preferred method of purchasing with us; determine what browser and devices you use to visit our websites or mobile applications; and to evaluate and improve our services, advertisements, websites and mobile applications.  For example, we use Google Analytics on our websites. For specific details on how Google collects and uses your personal information when we use its services, please visit: How Google Uses Information From Sites Or Apps That Use Our Services .

To operate and improve our business, including to conduct analytics, provide quality assurance and process adverse event or product related claims, conduct research and development, and perform accounting, auditing and other internal business functions.

For legal and security purposes, such as to detect, prevent, and prosecute harmful, fraudulent, or illegal activity, loss prevention, identify and repair bugs on our websites or mobile applications, and to comply with applicable legal requirements, relevant industry standards and our policies.

We also may use your information in other ways for which we provide specific notice at the time of collection.

HOW WE COLLECT INFORMATION

We may collect personal information about you from various sources, for example:

Directly from you, when you make a purchase on one of our websites, contact us with a question or complaint, use one of our mobile applications or virtual try on experiences, create an account on one of our websites, register for one of our brand loyalty programs or marketing lists, respond to a survey, participate in a contest or other promotion, make an appointment or sign-up to attend an event.

From your friends or family members, such as when your friend or family member sends you a gift or makes a referral.

When you access our websites or emails, When you visit our websites, or when you open or click on emails we send you, we (and third parties we work with) may automatically collect information from your browser or device, such as device identifiers and online and other network activity information using technologies such as cookies, pixel tags, and similar technologies.

Cookies and Tracking, we use cookies to enhance your experience, remember your preferences, and analyze website traffic. You can disable cookies in your browser settings.

From our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, third-party retailers or distributors, and other third parties that we choose to collaborate or work with.

From social media platforms and networks, such as Facebook, Instagram, Twitter, TikTok Pinterest, and Google. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log-in to our websites using your social media credentials.

From other MermaidCosmetics Brands that you have interacted with.

We may combine the information we obtain from the above sources. For example, we may combine information we collect in our stores with information we collect online.

We will seek your consent to collect any sensitive information about you.

Do we disclose your information?           

We may disclose your personal information to:

Our Brands. When you interact with a Brand, we may share your personal information with other Brands. Those other Brands may use your personal information for the purposes identified in this Privacy Policy.

Our Subsidiaries and Affiliates. We may transfer your personal information to our subsidiaries and affiliates on a need-to-know basis for the purposes identified in this Privacy Policy.

Service providers. We may transfer personal information to service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and that provide website and application functionality, hosting, analytics, advertising and marketing services.

Parties to a corporate transaction. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation).

Advertising Companies. We work with third party advertising companies (such as advertising networks) to serve advertisements on our behalf.

Other third parties. In addition, we may disclose personal information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity, (iv) when disclosure of your personal information is otherwise required or permitted by law, or (v) with your consent.

We never sell nor rent your personal information with other companies for marketing purposes.

How You Control Your Information and Your Rights

Depending on your location, you may have the right to:

  • Marketing & Advertising Preferences: Your online account may offer you the ability to edit your marketing preferences. If you have consented to receive marketing from us, you can also opt-out of receiving marketing communications (such as email, postal mail or text messages) by following the unsubscribe instructions sent within those communications, or you can make a request by emailing us at info@mermaidcosmetics.com.au. When you unsubscribe from our marketing communications, we will no longer use the related personal information (such as your email address or phone number) for targeted advertising purposes.
  • Mobile Device & Browser Preferences: Depending on your mobile device or web browser, we may request your location or request to send you push notifications. You can edit your preferences using the settings on your device.
  • Manage Cookie Preferences: You can choose how certain cookies are used in connection with our websites. You can edit your cookie preferences at any time by editing your browser settings.

To exercise your rights, contact us at info@mermaidcosmetics.com.au

Data Security

We use industry-standard security protocols to protect your information. However, no online system is 100% secure, so we encourage you to protect your login credentials.

Children’s Privacy

Our website is not intended for minors. We do not knowingly collect data from minors.

We do not knowingly collect nor process personal information from minors. Assuming we would have knowledge of the collection of personal information from minors without prior authorization from the holder of the parental responsibility, on notifying us we will take appropriate measures to contact the person and, if necessary, to delete this personal data from our servers and/or those of our service providers.

Updates to This Policy

As we strive to improve our products and services, we may revise our Privacy Statement from time to time. We encourage you to periodically consult this Privacy Statement. If there are updates, they will be posted to this Privacy page on our website.